During my time at the Office of Technology Transitions (OTT) at the U.S. Department of Energy the leadership in our office wanted to evolve the OTT brand of the office so it had more of a identity than the "rank and file" style logo lock-ups of the other DOE offices.
BEFORE
AFTER
During the brainstorm with the client, we settled that to make our office more memorable we would lead with the acronym "OTT" that they had already been using to refer to the office with.
OTT is slated in overseeing six commercialization programs that